CGI commercials

About CGI commercials

CGI commercials are built entirely in computer graphics: the product, the set, the lighting and every camera move are created digitally, with no stage, location scouting or weather to worry about. Fragrance, beauty, automotive, consumer electronics and beverage brands use them for TV spots, digital campaigns, pre-roll ads and brand films, often timed to a product launch.

Delivery typically includes a master spot in 4K or HD, cutdowns at 6, 15 and 30 seconds, vertical and square versions for social placements and often a few key visuals pulled from the same world. Artists move through modeling, look development, liquid or cloth simulation in Houdini, animation in Cinema 4D, Maya or Blender, rendering in Redshift, Arnold or V-Ray, then compositing and color grading in Nuke, After Effects or DaVinci Resolve. To get started, have a creative brief, a script or treatment, CAD files or a physical sample of the product, brand guidelines, visual references and the music track if it is already chosen.

On hi-3d, you browse CGI commercial services, compare portfolios, rates and timelines, and invite the freelance artist or small studio that fits your campaign. The project conversation hosts the storyboard, animatic and styleframes, followed by animation previews, revision rounds on pacing and materials, and the final delivery. Feedback is gathered in one place, so creative and brand teams stay aligned on every version.

For your first project of this kind, ask to see work where the artist handled the full pipeline, from modeling through compositing, and look closely at material quality in close-ups, where the product has to shine. The most convincing CGI commercials come from people who control every stage. Find related formats in our Advertising & Motion Design category, then invite the profiles that speak to you.